Earned attention
We design moments people choose to watch, share, and talk about, not scroll past.
Guerrilla Marketing
Break the pattern. Hijack attention. Leave a mark.
Most ads get ignored because they look like ads. Guerrilla marketing earns attention with surprise, wit, and surgical timing. Rogue Pixel builds disruption that spreads, converts, and sticks.
Built for launches, rebrands, culture hits, and brands that want to punch above their budget.
Guerrilla is not chaos. It’s controlled disruption.
Built to spread
A physical idea without a capture plan dies on the sidewalk. We build the ripple effect.
Strategy first
If it does not serve a goal, it does not ship. Every concept is tied to outcomes.
Want people talking this week?
Send us the brief. We’ll come back with a disruption plan.
How it works
1
Signal
We define the objective, audience, and the behavior we’re trying to trigger.
2
Concept
We generate concepts that fit your brand voice and the environment they live in.
3
Execution
We plan production, permissions, timing, and capture so the moment scales.
What we deliver
- Concept deck with variants and risk notes
- Production plan with timeline and required assets
- Design kit: visuals, copy, and templates
- Capture plan: photo/video checklist + distribution hooks
- Post-campaign package: edits, cutdowns, and recap content
Campaign types
Pick your weapon. We tailor the execution to your brand, location, and timeline.
Street Activations
Pop-ups, installations, posters, stunts, and physical moments built for capture.
Digital Ambush
Unexpected drops, microsites, interactive hooks, and social-native disruption.
Partnership Hijacks
Collaborations that feel inevitable once they exist, and impossible to ignore.
OOH Remix
Billboards, projections, and public placements that punch above paid media.
PR Magnet Moments
Concepts designed to pull press and creators into the story naturally.
Launch Shockwave
One idea, multiple channels. Built to spike awareness and drive a clear action.
Not sure what type you need?
Tell us your goal and budget range. We’ll recommend the right play.
FAQ
Do you handle permits and permissions?
We can advise on feasibility and requirements. If permits are needed, we’ll include that in the production plan and coordinate as part of the scope.
How fast can a campaign ship?
Fast. Some digital ambush concepts can move in days. Physical activations depend on production and location. We’ll give you a realistic timeline after a quick intake.
What budget do we need?
Guerrilla is flexible. We can build lean concepts that rely on brains, not spend. Share your range and we’ll design the right level of production.
How do you measure success?
We define the win upfront: traffic, signups, sales, footfall, press mentions, social shares, or all of the above. Then we build the campaign to create that outcome.
Start a guerrilla campaign
Send the essentials. We’ll reply with next steps and a disruption plan.